I recently listened to a podcast with Kevin Roberts, CEO of Saatchi & Saatchi. Roberts was asked about the use of Social Networking Sites. He stated that in order to fully understand the consumer, it was necessary to develop great insight and foresight into their behaviors. Roberts emphasized the importance of being creative, forward thinking, and acting before the competition. He implied that Social Networking sites should be recognized as valuable because they offer so much insight into consumer behavior. The interview ended with a discussion about the importance of being innovative. “It’s all about getting to the future first.”
The Brandon Hall Conference, entitled “Innovations in Learning”, focused on the use of Web 2.0. Companies such as Intel, Sun Microsystems and IBM are building Wikis, social networking sites, and Second Life. More corporations need to embrace Web 2.0 technologies to be innovative and current. Employees are using these technologies at home to communicate, save time, learn and keep in touch. Why not offer the same opportunity to communicate, save time, learn, and build networks on the job?
